
For the fourth year in a row, "American Idol" continues to be the top buy for marketers -- but it's not just traditional TV metrics that value the show as its main barometer.
When taking into account an entire show's entertainment footprint -- Web site, social, mobile and cross-platform usage, as well as press and personal recommendations, buzz and search -- Optimedia US says the 10-year-old Fox singing competition show is still tops.
Optimedia says its Content Power Ratings survey this year -- the fourth year it has done this study -- has seen a greater influence from social media for televisions shows. This continues to shake up its...